Corporate Identity and General Dissemination Material (D7.3)

The B-WaterSmart project has developed a graphic identity and a set of dissemination materials to facilitate project communication. These elements are described in this deliverable. All the dissemination materials, both in print and digital format, will be designed in accordance to a visual identity. The B-WaterSmart brand consists of a project logo, a color palette, and fonts, which must be applied according to the Branding Style Guide. Templates for different deliverables and materials also have been prepared. A consistent product line and a strong and recognizable brand have been created for corporate identity and coherent communication and outreach.

Secondly, with the aim of disseminating the approach, objectives, and results of the project, a set of dissemination materials has been produced, both in printed and digital format, such as a website, social media channels, a leaflet, a newsletter, and a set of infographics.